Freelance Writing 101
Do you want to make a living as a writer? Perhaps it’s a dream you’ve always dismissed as impossible, and you’ve got a “sensible” day job, or a busy family life. But you’ve never given up your love of words.
I’ll let you into a secret. You can make your writing pay. I do, and so do lots of the people I know. Forget what you’ve heard about ridiculously low rates – it is still possible to make a professional rate from your freelancing.
Step 1: Pick Your Speciality
When I started out freelancing, I offered everything from website creation to editing and proofreading. This only ended up confusing me and my clients, and often meant I worked on jobs which didn’t really interest me.
Nowadays, I focus almost exclusively on writing for blogs, and do the occasional magazine piece.
Don’t be tempted to offer every words-related service under the sun. It won’t get you more clients. Think of it this way: if you were hiring a designer to create your business cards, would you go for the guy who does everything from website design to logos to billboards – or would you pick the guy who just does business cards?
One quick word of advice: it’s far easier to make money from non-fiction than from fiction writing. By all means keep up with your fiction on the side (I know I do!) but don’t rely on it to pay the rent.
Some broad areas where you could position yourself are:
- Feature writing for magazines and newspapers
- Writing articles for websites and blogs
- Technical writing
- Copywriting (promotional or sales focused writing)
- Writing resumes
Of course, within many of these areas, you could drill down even further, particularly as you become more established as a freelancer.
Step 2: Get Some Clips and Testimonials
Freelance photographers and designers have “portfolios”. Freelancer writers have “clips” or “samples” – examples of your writing which clients can look at when they’re deciding whether or not to hire you. Obviously, you’ll want to make sure that your clips show your very best writing.
You might feel like this is a Catch-22 situation: you need clips to get hired, but if you’ve never been hired, how can you have any professional pieces of writing to show off?
There’s an easy answer: you produce some pieces of writing for free. You could simply write a few samples which will never see publication except on your business website (more on that in a moment), but you could use this as an opportunity to get publication credits by:
- Doing pro bono (free) work for a charity or non-profit organisation
- Guest posting for a large blog
- Writing for your local newspaper or a free magazine
- Honing a resume for your friend
Where possible, stick with the area you’re specialising in: clients looking for a copywriter may be surprised if all your samples are book reviews, for instance.
As well as getting clips, you’ll want some testimonials. Usually, all you need to do is ask! Assuming that the people you’ve done free work for were happy with the results, they’ll often be delighted to give you a testimonial.
Never make up testimonials. It’s unethical, it would be hugely damaging if anyone found out, and real testimonials always sound more convincing, too.
Don’t be afraid to use testimonials which include some doubts or negativity (e.g. “I wasn’t sure what to expect from Joe Writer because I’d not seen any of his work before … but I was delighted with the finished piece.”) These are likely to be reassuring to prospective clients, who may well have the same doubts.
Step 3: Setting Up In Business
The process for setting up as a self-employed writer differs from country to country. Check out what’s required in your own country, and make sure you file any relevant paperwork. Don’t put this off indefinitely because you think it’s going to be a lot of hassle – in many cases, you can do it all online.
If you don’t have a PayPal account, I’d strongly recommend setting one up. This is particularly crucial if you’re going to be working for online clients (such as blog editors or website owners), most of whom will want to pay via PayPal. It’s also extremely useful if you’re going to be paid in foreign currency, as PayPal handles the converting.
Depending on your specialisation and the market you’re targeting, you may also want:
- Business cards and letter headed paper
- Software packages (e.g. Microsoft Office, invoicing software)
- A fax machine and a business telephone line
Don’t be tempted to go out and buy a ton of home office equipment right at the start of your freelancing journey – especially if you have yet to make any money. You may well want to upgrade your computer or your broadband connection, or you may want a new desk and chair once you start freelancing full-time, but if your writing is currently confined to a few hours at the weekend, you don’t need to go out and spend lots of money yet.
One real essential is your website. It’s so easy and cheap to set a website up nowadays that clients will be surprised if you don’t have one. Plus, there’s no easier way to showcase your writing clips and testimonials: your website can be accessed from anywhere in the world, at any time.
Absolute essentials for your website are:
- Have your own domain name. This could be your own name (“yourname.com”) or your company name. I’d recommend going for the latter, especially if you might ever want to sell your business.
- Don’t look amateur. Ideally, you’d want to pay for a custom website design – but if you’re starting out on a shoestring, use WordPress and look for a template which you like. Many are free, some cost just a few dollars.
- Check and proof-read your site. Missing links and typos look sloppy. You’re a writer, so make sure your website itself is a great example of your writing.
- Make it very easy to contact you. Some clients like to use a contact form, others prefer to email directly – offer both options. Unless you have strong reasons not to, give a phone number as well.
Step 4: Learn All You Can
I’ve put this step now because it’s easy to get bogged down in learning about writing and business, without actually taking any action. It’s definitely important to keep improving your skills – but not to the exclusion of actually using those skills.
Plus, I know from experience how easy it is to buy books, courses and training materials … and leave them gathering dust on the shelf. There are loads of great resources out there for new freelancer writers, so browse around and get friends’ recommendations so that you’ve got a good idea of what will work for you.
There are two broad areas where you’ll want to keep learning:
Simply writing regularly, and polishing your work to professional standards, will teach you a lot – but you can accelerate your progress by making a conscious effort to learn. This might mean:
Some people are brilliant writers – but terrible at doing business. They may end up failing due to a lack of marketing, an inability to meet deadlines, or an awful grasp on cash-flow. To get your head around business matters:
- Schedule regular time for admin. You’ll need to contact prospective clients, send invoices, keep detailed records for tax purposes, and so on.
- Stay as organised as possible. Write deadlines onto a calendar, and plan ahead. Know how much time you have available in any given week. File all papers relating to one job in the same place, so that you can find them again when necessary.
- If the idea of marketing and self-promotion terrifies you, then start small. Use a blog and Twitter to gather a following online. Encourage customers to recommend you to friends (perhaps providing an incentive).
- Read freelancing and small business blogs: Freelance Switch, Freelance Folder and IttyBiz are three great ones.
Good luck with your freelance writing journey – and don’t forget to have lots of fun along the way!
About the Author: Ali Hale is a freelance blogger, and author of The Blogger’s Guide to Effective Writing – an ebook which covers everything you need to know about writing brilliant blog posts.
Check Out Other Articles from The “Writing 101” Series:
- The Writing Process
- Creative Writing 101
- Story Writing 101
- Letter Writing 101
- Business Writing 101
- Freelance Writing 101