The Inverted Pyramid

Here’s a tip from the newsroom: the inverted pyramid style of writing. It will help you to get your message across faster. It was developed by journalists for reasons that are completely irrelevant today… or are they? The inverted pyramid principle says you should put your most important point at the top of the article, … Read more

Audience is Everything

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Just as real estate revolves around the old adage, Location! Location! Location!, students, teachers, authors and any writer worth his or her salt lives by a motto as well. Quite simply, audience is everything.

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