Bromide (brō’mīd’), a compound of bromine, is a sedative. Used figuratively it can mean a dull person or a trite saying.
Yes, I said, I now realized that CBS had a duty not to disturb the public blandness. ”What I don’t understand, though, is why CBS News tells everybody it’s in the news business,” I said. ”The business of the news business is irritating people. And yet CBS muzzles Rooney because he irritated people. CBS seems to think its real business is not news, but providing the public with a warm bath and a bromide.”
The sign in Jon Tenuta’s office reads “There is no limit to what a man can accomplish as long as he doesn’t mind who gets the credit.” Notre Dame will test that bromide this season. (Chicago Tribune)