Writing for the web is another great freelance writing market. It’s already huge and it’s growing every day. There’s so much web content out there that you need to make yours stand out. Here are four ways to make your web content appeal to readers.
1. Descriptive Titles
The title of your article should tell the reader what it’s about. Some people like to use humor, while others prefer to play it straight. It doesn’t matter, as long as readers know what to expect. Readers want to know what’s in it for them. A good title will tell them. That’s one of the reasons that article titles with numbers in them tend to do well. If your article is called: ‘Seven Ways To Land Your Perfect Partner’, then readers know what they will get.
2. Direct Address
One of the things I love about writing web content is that you can address readers directly. It’s like having a conversation with someone who is in the same room. When writing web content, your writing voice is often like your speaking voice, and it’s a great idea to let your personality shine through.
3. Clear Language
With web content, you are writing for an international audience, and not everyone speaks the same first language as you do. That’s why it’s best to stay away from obscure expressions and jargon and use clear and simple language. You can also add examples to make it even easier for reader to understand.
4. Break It Up
If you want your web content to be user friendly, you have to make it digestible. That means breaking it into small chunks, usually with one main idea in a paragraph. It’s also a good idea to make the article scannable by adding a subheading for each main idea. That means that readers will be able to glance at the subheadings and pick out the main ideas.
If an idea is worth saying, then it’s worth saying again. A bulleted list that summarizes the main points is another good way to make sure that readers understand your article. Here’s a recap of this article as an example. To write a good web article:
- Choose a good, descriptive title.
- Talk to your readers as though they are in the same room.
- Use clear language.
- Make articles scannable, with one main idea per paragraph.
- Add a summary.