Ali Hale This is a guest article by Andy MacDonald. Today companies are realizing that cleverly written copy can seriously affect the responsiveness to their ads and marketing collateral. Online and offline content has to be designed in a cleverly written manner to induce the reader to purchase the business’s products or services, or otherwise do what … Read more
Many of us want to write fiction but rarely manage to get round to it. We struggle to find a free hour to write in – or the energy to write. Doing writing bursts is a great way to get going when time is short and motivation flagging. What is a writing burst? I came … Read more
I work in technical support, which has given me many opportunities to develop the skill of phrasing things carefully. If you’re in an IT department or technology company, you doubtlessly have to deal with emails from irate people who’ve just spent hours struggling with a piece of unhelpful software. These users often have a preconception … Read more