Section Two: Tips for Managing Client Relationships

Keep details about your client’s preferences, past projects, and any feedback that was given. You can do this by pen and paper, with a simple Excel spreadsheet, or using management software like ClickUp or Asana. 

Scaling Your Business

Once you’ve got a steady workflow, consider scaling up. This could mean outsourcing smaller, more tedious tasks to other freelancers, building a team for yourself, or expanding your service offerings.

  • Outsourcing: Delegate tasks that consume too much of your time or fall outside your expertise. This could include things like SEO research, building briefs, and editing.
  • Building a Team: As you grow, a team can help you tackle larger projects and diversify your services. If you manage to land a huge contract to overhaul a website with thousands of articles and other content, a team can make the project run smoother and faster.
  • Expanding Services: Don’t be afraid to explore new niches or offer additional services like editing, consulting, or social media management. As you learn, grow, and perfect certain skills and tasks, you can then add them to your repertoire.

Getting Referrals and Testimonials

Word-of-mouth is as powerful as a well-crafted narrative, trust me. At this stage in my career, most of my projects come to me by word-of-mouth from past clients or referrals.

Encourage satisfied clients to refer you to anyone who they think would benefit from your skills and request testimonials you can showcase on your website or social media.

Continuous Learning and Development

The freelance world is ever-evolving and will continue to be. It’s just the nature of the beast. Doing your best to stay at the forefront means committing to continuous learning.

Follow industry trends and updates in content strategy, SEO, and marketing to keep your services competitive. Our Grammarist Insider daily newsletter is a great one to check out!

Take workshops, courses, and webinars when you can to really grind your skills and learn new ones.

Make Social Media Work for You

Social media isn’t just about sharing memes and checking your local classifieds; it’s also a great tool for showcasing your work, connecting with clients, and building your brand.

  • Best Practices: Be authentic, engage regularly with your audience, and share content that adds value.
  • Best Platforms: LinkedIn for professional connections, Instagram for visual content, Facebook for groups and ads, and Twitter for quick updates and engaging in industry conversations.