Section Two: Creating the Perfect Pitch

A pitch is your first impression, a brief yet powerful opportunity to capture a potential client’s interest. It’s not merely an introduction but a persuasive argument for why you are the ideal candidate for the job. The perfect pitch balances professionalism with personality, showcasing your skills and experience while also demonstrating your understanding of the client’s needs.

Why It’s Important

A pitch is crucial because it’s your entry point. Think of it as a first impression. It can open doors to new opportunities and is often your one shot to make a lasting impression. A well-crafted pitch shows that you’re skilled in writing and understanding client expectations.

Examples of Great Pitches

I can tell you the importance of a good pitch until I’m blue in the face. How about I show you instead?

Generic Article Writing Pitch

Subject: Experienced and Talented Generalist Writer for Your Content Needs  

Hello, [Client’s Name],

I recently came across your call for content writers and am excited to offer my services. With over five years of experience in crafting engaging and SEO-optimized articles across dozens of niches, I bring a wealth of different expertise to the table.

My work is not just about meeting word counts; it’s about creating content that resonates with readers and drives results. I’m proficient at adapting my style to suit various industries and would love the chance to contribute to your team’s success.

I’m well-versed in all the latest tools and software like Grammarly, WordPress, Surfer SEO, and more. My standard rate is $0.04/word or $30/hr.

I look forward to hearing more about the project,

[Your Name]

Specialized Job Pitch

Subject: Expert Tech Writer Ready to Elevate Your Tech Blog

Good morning, [Client’s Name],

As a design enthusiast with a background in Interior Design, I specialize in writing in-depth, insightful articles that highlight and communicate home design concepts for the everyday reader.

My unique background and expert writing skills enable me to produce content that’s not only informative but also engaging. I understand the challenges fashion and design companies face in communicating their products and creations, and I’m here to bridge that gap.

I’m well-versed in all the latest tools and software like Grammarly, WordPress, Surfer SEO, and more. My standard rate is $0.05/word or $50/hr.

Let’s discuss how I can bring this expertise to your design blog.

Warmest regards,

[Your Name]

Cold Call Pitch for a Company You Love

Subject: Let’s Tell Your Story Together – Freelance Writer and [Company Name] Fan

Good afternoon, [Company’s Name] team,

I’ve been a long-time admirer of [Company Name], particularly your commitment to [something specific about the company, such as sustainability, innovation, etc.].

As a seasoned freelance writer with a passion for [industry/company’s field], I see a tremendous opportunity to collaborate and amplify your brand’s message through compelling storytelling and content creation.

My background in [relevant experience/skill] perfectly aligns with [Company Name]’s mission, and I’m eager to explore how we can work together to further your goals.

I’m well-versed in all the latest tools and software like Grammarly, WordPress, Surfer SEO, and more. My standard rate is $0.05/word or $40/hr, but I’m open to negotiation for the chance to work with a company I admire so much.


[Your Name]

Example of a Real Pitch by Candace Osmond

(This tailored pitch helped me land the job!)

Hello, Thomas!

My name’s Candace Osmond. I’m a #1 International and USA TODAY Bestselling Author and Award-Winning Writer. I came across your job posting looking for a quality, reliable writer to craft some content for your home DIY and design site.

I studied Interior Design at SCAAT and spent a decade as a designer working with homeowners and builders. Paired with my extensive writing career, I feel that I’d be a great fit for your project!

I’m well-versed in all the latest tools and software. I’m fast, efficient, and very reliable. You can reach me at any time via email or Slack.

My current rates are $0.05/word for simple tasks and $50/hr for more involved projects. You can check out some of my past work in this niche here.

I really look forward to chatting about the project!



Example of a Winning Pitch

Subject: Expert Freelance Writer Available for Engaging Content Creation

Hello, [Client’s Name]!

My name is [Your Name], and I am an experienced freelance writer specializing in [your niche or area of expertise]. I am reaching out to offer my expertise in creating engaging and high-quality content for your projects.

With [X] years of freelance writing experience, I have worked with a diverse range of clients and have a proven track record of delivering compelling content that meets their unique needs. My passion for writing and my dedication to producing exceptional work set me apart as a reliable and skilled freelance writer.

I have in-depth knowledge and expertise in [your niche]. This allows me to craft content that is not only well-researched but also tailored to your target audience’s interests and needs.

I enjoy creating content that captivates readers and keeps them hooked until the very end. My writing style is engaging, persuasive, and aimed at driving the desired action or response from your audience. I also understand the importance of timely delivery and am committed to meeting deadlines. You can rely on me to deliver high-quality content within the agreed-upon timeframe.

I am comfortable writing across various formats, including blog posts, articles, website content, social media posts, and more. I am also open to feedback and revisions to ensure that the final product aligns with your vision and requirements.

To get a sense of my writing style and quality, please find attached [or linked samples] of my previous work.

I would love to discuss further details, including project scope, timelines, and rates. I am confident that my expertise can contribute to your content goals and help you achieve the desired impact.

Thank you for considering my proposal. I look forward to the opportunity of working together and bringing your project to life. Please feel free to reach out to me with any questions or to schedule a call at your convenience.

Best regards,

[Your Name]

[Your Contact Information]