Section Three: Reading and Understanding Client Briefs

A client brief provides the guidelines and requirements the writer needs for a writing project to their expectations.

It usually includes:

  • The article’s objective
  • Target audience
  • Tone
  •  Key messages
  • Any specific requests or keywords to include

Every client will have their own special way of creating or organizing briefs. Some are super simple, and others can be painfully detailed. Spend some time studying the brief and make notes of anything that doesn’t make sense.

Bonus Tip: Detailed briefs often include things not meant for the writer but for other people on the team, like marketing, design, and editing. If you’re unsure of something, just clarify with the client whether it pertains specifically to your instructions or is meant for another team member.