Section Three: Different Types of Content

If you want to excel in this new career choice of yours, you have to understand that there are so many different types of consumable content out there. I’m not talking about video and audio, either. I’m referring to the various forms of online content writing.

Here’s a breakdown:

  • Blog Posts: Informal or conversational pieces designed to engage readers and provide quick and valuable insights.
  • General Articles: More formal and informative, often requiring in-depth research.
  • Copywriting: Persuasive writing for creating things like the About page on a website, product descriptions, email marketing, etc.
  • Buying Guides: Provide readers with information to make informed purchasing decisions, like “How to Choose the Right Dog Kennel for Your Pup.”
  • Reviews: Detailed reviews of certain products, services, etc.
  • Round-Ups or Best-of Articles: Like a review, but with a range of products in a single category, like “Five Best Blenders for Your Home.”
  • List Posts: Quick and fun lists to keep readers engaged and scrolling. These usually have images to accompany the content and might look like “25 Best Cities in France” or “The Most Popular Types of Coffee from Around the World.”
  • How-tos: These are tutorials that offer a detailed step-by-step guide on how to do something. This could be anything from “How to Make Spinach Dip” to “How to Build a House.”
  • Question Posts: Short and concise articles that usually answer a single question, like “How Much Sleep Do You Need?” or “What Are Mattresses Made Of?”

There are many other forms of written content online, but those are the basic and most common categories to familiarize yourself with.