Section One: Pitching Etiquette

Let’s go over the core principles of pitching etiquette that every freelance writer should embody.

Research the Client

Before drafting your pitch, invest time in researching your prospective client. Understanding their business, their industry, and their target audience will help you to tailor your pitch to their specific needs.

This approach demonstrates not only your professionalism but also your commitment to providing value. If you’re pitching to a tech startup, highlight your experience or interest in technology and how you can make complex tech topics accessible and engaging for the audience.

Be Concise

In today’s fast-paced world, time is a luxury many don’t have. This is especially true for clients sifting through dozens of pitches. Your pitch should respect their time by being concise and to the point.

Aim for a few brief paragraphs, ideally no more than 300 words, that succinctly convey your message. Start with a compelling introduction, followed by a quick overview of your value proposition, and conclude with a call to action. This structure ensures your pitch is digestible yet persuasive.

Highlight Your Value

The core of your pitch should focus on how you can solve the client’s problems or enhance their projects. Avoid the temptation to solely list your qualifications or past experiences. Instead, link your skills and experiences directly to the client’s needs.

For example, if you know the client is looking for ways to increase their online presence, mention how your articles have boosted website traffic for other clients. This approach shifts the conversation from what you’ve done to what you can do for them.

Personalize Your Greeting

A personalized greeting can be the difference between your pitch being read or ignored. Whenever possible, address the client by name. 

This small but significant gesture shows that you’ve taken the time to find out who they are, setting a foundation of respect and personal attention. Avoid generic salutations like “Dear Hiring Manager,” which can make your pitch feel impersonal and detached.

Follow Up

When balanced with professionalism, persistence can be a virtue in the freelancing world. If you haven’t received a response within a week or two, sending a polite follow-up email is appropriate.

This follow-up should be brief, reiterating your interest in the project and asking if they need any more information from you. However, respect the client’s time and decision; if they respond with a no, thank them for their consideration and move on.