Marketing Your Book Online: Social Media and Blogs

So, you’ve written the next big hit, eh? Well, now it’s time to shout it from the digital rooftops. Let’s take a quick look at the world of online book marketing. Buckle up, my friend, it’s going to be a wild ride!

Where to Market Your Book Online

Online marketing is like a never-ending party to which everyone’s invited. It’s full of noise, distractions and a ton of cat memes. Here’s where you might consider setting up your virtual megaphone:

  1. Social media: Think Facebook, Instagram, Twitter, LinkedIn and the ever-elusive TikTok.
  2. Blogs and author websites: Yes, they’re still a thing!
  3. Book review sites: Hello, Goodreads, and your lesser-known cousin, BookBub.
  4. Email newsletters: The old stalwart of online marketing. Still kicking and surprisingly effective!

Tips for Marketing Your Book on Social Media

Marketing on social media is like trying to get a squirrel’s attention. You’ve got about 2.7 seconds, so make them count!

  1. Create engaging content: Hold contests, ask questions, and share fun facts about your writing process.
  2. Be consistent: Posting regularly helps keep your work in your followers’ minds.
  3. Use visuals: A stunning book cover or an intriguing teaser can catch the eye.
  4. Engage with your audience: Social media is a dialogue, not a monologue.

A Bit About Paid Ads

Paid ads are like those giant billboards you see on the highway. They cost a pretty penny but can reach a lot of eyeballs. Platforms like Facebook, Instagram and Amazon Marketing Services (AMS) offer ad services where you can target specific demographics.

Dos and Don’ts About Marketing Your Own Book Online

Do: Be authentic, engage with your audience, offer value, and be patient.

Don’t: Spam people with constant “buy my book” messages, expect overnight success, and ignore negative feedback.

Navigating the online marketing maze might seem daunting, but with patience and the right strategies, you’ll be leading your book toward the spotlight.