Pay Attention to the Email Subject
The subject line is the most important part of your email. It’s perhaps the source your readers use most to decide whether your message is spam or not. The other is the sender line, your own name and email address.
If you’re writing to a friend who recognizes your email address immediately (and are you sure they can, by the way?), then maybe you can get away with a subject line that says nothing, such as “what’s happening?” or “just a thought” or “how’s it going?”
But spammers love to use those same meaningless subject lines. Anybody can, because they don’t say what the email is about, and they allow spam to be mistaken as personal messages. So for important emails, avoid this sort of unprofessional subject line. Unless you’re a spammer. Because you may get mistaken for one.
Vague subject lines also make email hard to catalog and find later. Suppose your prospective business client does recognize your email address. Or, armed with the latest spyware and virus updates, your customer decides to take a chance on opening your message which you have cleverly titled “Who knew?” Suppose it has something important to say. I hope you had something important to say. When your customer rereads the subject lines, looking for the email containing the time and place where he was supposed to sign your $1.3 million contract, how in the world is your customer going to remember which email it was? Was it “Who knew?” or could it have been “Update!” Well, you didn’t really need that $1.3 million anyway.
Today, most email is spam, and your email subject line needs to authenticate your message as non-spam. Being specific and personal is the best way to do that. Put something in the subject line that a spammer couldn’t guess: specific names or keywords that would interest your reader. And when you do that, you really are interesting your reader at the same time.
Yes, detailed subject lines may seem less personal. But drastic times call for drastic measures. In a sea of spam, a clearly-written email subject line rises to the top like a message in a bottle that says “Rescue me!”Recommended for you: « Misspelled Numbers, Months, and Days »
Subscribe to Receive our Articles and Exercises via Email
- You will improve your English in only 5 minutes per day, guaranteed!
- Subscribers get access to our exercise archives, writing courses, writing jobs and much more!
- You'll also get three bonus ebooks completely free!
8 Responses to “Pay Attention to the Email Subject”
Wao.. great tips you have here.
Now, I know how to get my emails opened and read.
i want to improve my english knowdge.So i seaching some good sites to imporve my carrier also
Now I am 37years old. I want to complete MBA (Masters of Business Administration) course. Please tell to me is it possible or not.
i think you can do every thing which you want . but it is important that focous in your targets and do every things that get you to them.
my name is mohamed ,I am twenty seven years old,I was born in 1979. Igrduated from facualty of education,englidh department ,I came to the united arab emirates before three years to work at the ministry of education english department
Markatia abdul aziz
My views also mentioned
Markatia abdul aziz
First of all I introduce my self that I am belong to Education Field but unfortunatly I never gave proper attention of my Eglish capabilty. Therefore I face lot of trouble. In this regard I search different site to improve my English, and I also visit your site and feel that this is a good opertunaty to checked my English capabality, because your site provide me to write down sum my views in my mind, therefore its my observation I mentioned.
My heartly Massage is “BE HAPPY AND DISTRIBUTE THE PLEASURE OF ALL HUMAN BEING” secondly “WE ALL SON OF EARTH AND LIVE PEACEFULLY AND HARMONY TO EACH OTHER”
ABDUL AZIZ MARKATIA
508, 5th Floor,
Paria Street, Kharadar,
Cell No. 92-0300-3453920
I face this problem nearly every time I write to spam-conscious people. Spam comes in so many ways that sometimes my detailed messages are considered as spam. For example, mortgage email spams can have headers as elaborate as an honest financial consultant. What do we do? Not only does this make emailing difficult, but also the filters that are “too strong” can end up flagging potential emails as spam.
I’m curious to know if people who send emails are mindful of their word choice in fear of being marked as spam.