In the Long Tail
You experts in SEO out there will laugh, but I had never heard the expression “in the long tail” until I came across this sentence on a site devoted to that subject:
Fresh and relevant content is becoming more and more important to SEO and establishing rankings, both for money terms and in the long tail.
My immediate reaction was to ask myself if the writer had been reaching for the expression “in the long run.”
But that sentence is followed by this:
It may be easy to tell people [to generate fresh content on a daily basis], but in the long run, writing an article or blog post everyday [sic] can be tiring…
Clearly the writer is familiar with the expression in the long run, so what am I missing?
According to PCMag.com, long tail is
[t]he potential for online retailers to make more money than their bricks and mortar counterparts…
There’s even a book by Chris Anderson, editor-in-chief of Wired Magazine, called The Long Tail: Why the Future of Business is Selling Less of More (2006).
Those of you who understand such things can go to the Wikipedia article for a more detailed explanation.
Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily!
Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:
- 25 Subordinating Conjunctions
- 25 Russian Words Used in English (and 25 More That Should Be)
- Charles's Pen and Jesus' Name
Stop making those embarrassing mistakes! Subscribe to Daily Writing Tips today!
- You will improve your English in only 5 minutes per day, guaranteed!
- Subscribers get access to our archives with 800+ interactive exercises!
- You'll also get three bonus ebooks completely free!