Capitalization Exercise (120)

Correct the capitalization in the following sentences.

Answers and Explanations

1.
Original: Harry Selfridge was a Self-Made Man who left school at 14 and lived to amass an enormous Fortune in london.
Correct : Harry Selfridge was a self-made man who left school at 14 and lived to amass an enormous fortune in London.

The words "self-made man" and "fortune" are not capitalized because they are common nouns; "London," like all city names, is a proper noun and therefore capitalized.

2.
Original: At the age of 20, Selfridge went to work at Marshall Field and company in Chicago where he rose from Stock Boy to Junior Partner.
Correct : At the age of 20, Selfridge went to work at Marshall Field and Company in Chicago where he rose from stock boy to junior partner.

"Company" is part of the store name and therefore capitalized. The nouns "stock boy" and "junior partner" are common nouns.

3.
Original: "The Customer is always right" is a marketing Motto Selfridge is often credited with inventing.
Correct : "The customer is always right" is a marketing motto Selfridge is often credited with inventing.

Both "customer" and "motto" are common nouns, therefore not capitalized.

4.
Original: After 25 years at Field’s, Selfridge went to London where he founded the famous store in Oxford street that still bears his Name.
Correct : After 25 years at Field’s, Selfridge went to London where he founded the famous store in Oxford Street that still bears his name.

As part of the name "Oxford Street," the word street is capitalized. When not the name of a specific street, the word is not capitalized: "I’ll meet you in the next street."

5.
Original: The Store prospered well during world war I and up to the great depression, but Harry’s fortunes declined after the mid-1930s.
Correct : The store prospered well during World War I and up to the Great Depression, but Harry’s fortunes declined after the mid-1930s.

The word "store" is a common noun. The names of wars are capitalized, as are the names of major historical periods like the Great Depression.

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