7 Forms of Emphasis in Writing

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At least seven strategies for calling attention to one or more words exist, but few of them are appropriate for a document that one wishes to consider professional looking. The purposes and relative merits of various approaches are discussed below.

1. All-Caps
Styling a word, phrase, or sentence entirely in uppercase letters has limited utility: All-caps are employed either to represent speaking at a high volume (therefore, people who use all-caps in email or to comment on online content are often facetiously admonished to stop shouting) or to identify text on signage or in a notice. Assiduously avoid the style, otherwise; reading all-caps is fatiguing to the eye because readers are not used to recognizing so many capital letters in succession.

2. Boldface/Asterisks
Boldface is often used for display copy (headings, subheadings, and other text other than the running text, or default wording in a piece of content); another use is to highlight introduced terms that may be defined within the text or in footnotes or a separate glossary. Some writers frame a word or phrase in asterisks to replace the boldface style; notice that in Microsoft Word, doing so will cause the enclosed text to convert to boldface. Avoid boldface for other emphatic uses.

3. Italics/Underscore
Italics is the most frequently used type format to indicate emphasis. It is employed for foreign words and phrases that have not been adopted into English, for titles of compositions such as films and books, to represent emphatic speech (for example, in “You’re not really going to tell her, are you?”), or to refer to a word as a word (for example, “Define hubris”). The low-tech variation is to frame a word or phrase between underscores (_), but doing so in Microsoft Word will convert the text to italics.

4. Different Point Size
Text can be rendered in a larger (or smaller) point size than surrounding text to make a point, but this not recommended for most publications or documents; exceptions include advertising, lighthearted or whimsical content, or children’s books. (One can, for example, emphasize the distinction in volume between a giant or a miniature being and a normal-sized person by increasing or decreasing the size of the type used to indicate the unusually sized person’s speech.) Exceptions include footnotes, captions, and other supporting text.

5. Quotation Marks
Quotation marks are often used to bracket a word or phrase used facetiously or ironically, or to represent the writer’s skepticism or a mocking tone (for example, “The hotel’s ‘luxury’ suite was nearly indistinguishable from any ordinary accommodations”). Overuse of scare quotes, however, is distracting.

Quotation marks are often mistakenly employed when something is being identified or introduced. (For example, no quotation marks are required around the phrase “Richter scale” in the sentence “The measurement system, called the ‘Richter scale,’ is algorithmic.”) They do, however, take the place of italics in referring to a term as a term when the term consists of more than one word (or to enclose a single word used as a word when italics are not available to or are not used by a publication), as in “The phrase ‘eminent domain’ has a specific legal definition.” The similarity of purpose here is likely the cause of confusion.

6. Small Caps
Small caps are uppercase letters that are equal in height to lowercase letters; in this style, capital letters are usually represented by full-size uppercase letters. Sometimes, the first phrase or line of the first sentence of a chapter or a section of type is styled in small caps for emphasis, and small caps are occasionally employed in place of all-caps, boldface, or italics to provide distinction.

7. Underlining
Underlining for emphasis has largely been supplanted by italics. It is now rarely used outside of instructional text to indicate blank spaces to be filled in.

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3 thoughts on “7 Forms of Emphasis in Writing”

  1. Hello,
    I was taught in elementary and junior high school back in the 1960s that putting word or phrases in between quotation marks was a fitting and suitable substitute for using italics. This is prominently true in these cases and probably more:
    1. When writing by hand in longhand where italics are not available.
    2. When typing on a traditional typewriter that has no provision for typing in italics. (Most of them do not.)

    Furthermore, in modern computerized word processing machines, computerized typesetting machines, and information storage and retrieval machines, there is such a wide variety of software in use that the sending, storage, receiving, and printing of italics is VERY UNRELIABLE.
    The recommendation of the Associated Press is not to use italic type or print at all because it has a way of becoming very garbled, or else just not looking very good.
    For example, in italics, the “USS Theodore Roosevelt” or “The Spirit of St. Louis” could very well become “@#$%&*+//…”
    Even worse, that way is a traditional substitute for profanity that one does not wish to quote verbatim.”

    A newer substitute for such names and titles is to type them in “all caps”, such as MOONRAKER which is the title of a book by Ian Fleming, a motion picture, and a song.

    In good works of history and literature, such as “History of United States Naval Operations in World War II”, the names of ships, boats, aircraft, and spacecraft are always italicized. It is just a shame that the newspapers cannot do the same thing.


  2. Those asterisks and underscores you mention are indeed ‘low tech’ notations, but they are part of a rather sophisticated system known as ‘markdown.’

    More info:

  3. While it’s not strictly part of your “7 tips” script, I think it’s important to remind newer writers that one of the mistakes to avoid is the use of emphases too often or in inconsistent ways. When I was writing my first book, an editor looked over an early draft and told me I needed to get rid of 90% of my boldfaces and italics. I was not very happy with that advice: I wanted my readers to “hear” my voice, complete with all the nuances and emphases I could impart through text styles. But… my editor was right and I eventually conceded, and the end result was much improved as a result!

    – MJM

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