Comments on: Internet Marketing and Online Business Training Program http://www.dailywritingtips.com/internet-marketing-and-online-busieness-training-program/ Sat, 21 Nov 2009 02:00:10 -0600 hourly 1 By: Daniel Scocco http://www.dailywritingtips.com/internet-marketing-and-online-busieness-training-program/comment-page-1/#comment-70651 Daniel Scocco Tue, 13 Jan 2009 08:32:17 +0000 http://www.dailywritingtips.com/?p=1473#comment-70651 @Thanks for spotting that guys. If you knew how many different things I needed to juggle yesterday you would pardon me :) . I believe I wrote that post in 5 minutes and published it, but yeah it is my fault anyway. @Thanks for spotting that guys.

If you knew how many different things I needed to juggle yesterday you would pardon me :) .

I believe I wrote that post in 5 minutes and published it, but yeah it is my fault anyway.

]]> By: Brand4profit http://www.dailywritingtips.com/internet-marketing-and-online-busieness-training-program/comment-page-1/#comment-70640 Brand4profit Tue, 13 Jan 2009 08:00:19 +0000 http://www.dailywritingtips.com/?p=1473#comment-70640 The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now. Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction. While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

]]> By: Ed Schwellenbach http://www.dailywritingtips.com/internet-marketing-and-online-busieness-training-program/comment-page-1/#comment-70566 Ed Schwellenbach Tue, 13 Jan 2009 04:01:32 +0000 http://www.dailywritingtips.com/?p=1473#comment-70566 Daniel, where in your program do you teach proofreading of Web posts? Ahem ... busieness? Daniel, where in your program do you teach proofreading of Web posts? Ahem … busieness?

]]> By: jane doe http://www.dailywritingtips.com/internet-marketing-and-online-busieness-training-program/comment-page-1/#comment-70478 jane doe Mon, 12 Jan 2009 21:56:28 +0000 http://www.dailywritingtips.com/?p=1473#comment-70478 Small typo: "busieness" instead of "business" (Please delete this comment after correction if you please" Small typo: “busieness” instead of “business”

(Please delete this comment after correction if you please”

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